July showed continued patient interest across paid search, Meta and the website. General Dentistry produced the clearest conversion signal, while the next opportunity is to improve measurement and direct more investment towards activity that creates meaningful enquiries.
Prepared with care by Shoutout Digital
473
Website Sessions
6
Captured Contacts
4
Open Opportunities
1
Google Primary Conversion
General Dentistry Campaign
Priority Moving Forward
July at a Glance
↗Website Sessions473
✉Captured Contacts6
◆Open Opportunities4
+Google Primary Conversions1
○Google All Conversions4
01
Executive Summary
A month of visible demand, with a clear efficiency opportunity.
Enso Dental maintained awareness and captured patient interest across its digital channels. General Dentistry delivered the strongest conversion result, while clearer attribution and tighter budget allocation will help turn more of that interest into measurable patient outcomes.
🏆Biggest WinMeta Traffic
Clear Aligners produced the strongest Meta traffic signal.
The ad set generated 31 link clicks and 4 landing-page views at A$1.89 CPC, outperforming the other supplied Meta service groups for meaningful traffic.
⭐Strongest Performance AreaPaid Search
General Dentistry delivered the only primary Google conversion.
The ad group generated one primary conversion from A$853.09 spend, providing the clearest paid-search signal for the next campaign focus.
↗Main OpportunityEfficiency
Reduce wasted spend and repair attribution.
Visible Google search terms carried A$1,252.43 without conversion, while half of GHL opportunities lacked a source and GA4 recorded no configured conversions.
🎯Primary FocusMoving Forward
Prepare a measured General Dentistry campaign.
The submitted campaign is based on the agreed meeting-note focus and will move into launch preparation once client approval is received.
02
What We Learned
What July tells us about patient demand.
The month showed useful demand signals from general dentistry, clear aligners and educational content. It also highlighted the need to connect platform activity, website events and CRM outcomes more consistently.
★Traffic FoundationWebsite
Organic and direct supplied most website sessions.
Google organic contributed 178 sessions and direct contributed 187—365 of 473 sessions combined—but total sessions fell 48.1% versus June.
▶Winning CreativeReach
Educational family-dentistry videos achieved the widest reach.
“Does Enso Dental See Kids Too” reached 14,734 people, while “How Often Should You Actually See the Dentist” reached 14,110.
↗Best Click SignalClear aligners
A clear-plan aligner message led Meta traffic.
“A straighter smile starts with a clear plan” generated 28 link clicks and 3 landing-page views at A$1.81 CPC; the full Clear Aligners ad set reached 31 link clicks and 4 landing-page views.
!Risk To WatchMeasurement
No single CPL tells the full July story.
Google recorded 1 primary and 4 all conversions; the call report shows 2 answered, unqualified calls; GHL shows 6 contacts. These sources must be reconciled before CPL is treated as definitive.
◎CRM VisibilityAttribution
Opportunity source capture was incomplete.
Two of the four July opportunities had no recorded source, limiting confidence in which channel created the underlying enquiry.
iDelivery EvidenceCreative
The supplied boards did not confirm July static delivery.
No July static or graphic delivery rows were found in the Enso Social Media Board or Meta Ad Tracker; the creative library below presents assets already live as of July.
03
Creative Library
Messages supporting awareness and consideration.
These live Meta reels answer common patient questions, reduce uncertainty and reinforce Enso Dental's approachable care experience. Select any preview to watch the video directly.
LIVELive since March 16, 2026Destination: ensodental.com.au
Meta Reel
Does Enso Dental See Kids Too?
The highest-reach supplied campaign, designed to answer a common family question and broaden Enso Dental's relevance to parents.
July recorded six contacts and four opportunities in GHL. Google Ads delivered measurable conversion activity, while Meta supported awareness and traffic rather than lead generation. The clearest next opportunity is improving the connection between channel activity and confirmed patient outcomes.
+
6
Captured contacts
↗
4
Open opportunities
○
473
Website sessions, down 48.1%
$
$2,476.66
Total paid-media spend
✕
0
Booked-or-later opportunities
05
Channel Performance
How each active channel supported patient discovery and action.
The available data shows different roles across the channel mix: Google Ads captured high-intent search activity, Meta built awareness and landing-page traffic, and organic search remained an important foundation for patient discovery.
⌕Google AdsOptimise
General Dentistry delivered the only primary conversion.
A$2,165.86 generated 3,816 impressions, 48 clicks, 1 primary conversion and 4 all conversions. CPA was A$2,165.86 primary and A$541.46 all-conversion; primary conversions fell 83.3% versus June.
↗Meta AdsAwareness
Awareness activity generated traffic, not leads.
A$310.80 generated 64,751 impressions, 43 link clicks and 6 landing-page views, with 0 leads. Clear Aligners led traffic, while the high-spend trust creative used A$140.62 with no link clicks or landing-page views.
✓SEO / WebsiteDiagnose
Organic visibility and website traffic softened.
Search Console clicks fell 37.3% and GA4 sessions fell 48.1% versus June. GA4 captured 2 web_chat_lead events, but neither counted as a conversion; one comparison month is not enough to call the decline seasonal.
★Local SearchData gap
Direct GBP performance was not available.
The GMB-tagged homepage received 58 Search Console clicks, but this is only a website-click proxy and not evidence of GBP calls, directions, searches or profile impressions.
06
Wins and Opportunities
Where July performed well and where we can help next.
July produced useful signals about the services and messages attracting attention. The next step is to protect those strengths, remove inefficient activity and make every meaningful enquiry easier to attribute.
★Biggest Win
Clear Aligners led Meta's meaningful traffic.
It generated 31 link clicks and 4 landing-page views at A$1.89 CPC.
↗Strongest Performance
General Dentistry converted.
It produced Google's only primary conversion and supports the proposed next campaign direction.
★CRM Outcome
Six contacts became four opportunities.
No opportunity was booked-or-later, and 50% of opportunity sources were unspecified.
◎Biggest Opportunity
Make conversion measurement decision-ready.
Align Google goals, GA4 key events, call reporting and GHL source capture before treating any single CPL as definitive.
!Area To Watch
Spend without measurable outcomes.
Visible Google search terms carried A$1,252.43 without conversion; one Meta trust creative spent A$140.62 without a link click or landing-page view.
iEvidence Gap
July static delivery could not be verified.
No July static or graphic delivery records were found in the supplied Enso Notion Social Media Board or Meta Ad Tracker.
07
Moving Forward
Building on July's clearest demand signals.
The next actions are designed to protect proven general dentistry demand, improve measurement across the patient journey and prepare the submitted campaign for launch once client approval is received.
1
Fix and reconcile conversion measurement.
What we are doing: Mark web_chat_lead as a GA4 key event, align Google primary goals to the agreed lead actions, and reconcile Google conversions, call records and GHL contacts. Why we are doing it: July produced 1 Google primary conversion, 4 all conversions, 2 GA4 web-chat events and 6 GHL contacts, so a single definitive CPL is not yet supportable.
Expected outcome →One agency-managed measurement framework with transparent channel and CRM outcomes.
2
Tighten Google Ads around proven intent.
What we are doing: Review negatives for irrelevant or low-value queries, protect General Dentistry, and assess Near Me call quality before reallocating budget. Why we are doing it: Visible search terms carried A$1,252.43 without conversion, while General Dentistry delivered the only primary conversion.
Expected outcome →Less wasted spend and a higher share of budget directed toward qualified general dentistry demand.
3
Prepare the general dentistry campaign for approval.
What we are doing: Refine the submitted campaign around new-patient check-ups, cleans, preventive appointments and everyday care, based on the focus captured in the meeting notes. Why we are doing it: This gives the campaign a clear local patient pathway into a general dental appointment while keeping execution subject to client approval.
Expected outcome →A client-ready campaign that can move into launch preparation once approval is received.
4
Repair source capture and diagnose the traffic decline.
What we are doing: Audit UTM and source capture into GHL, then review analytics continuity and channel traffic behind the June-to-July decline. Why we are doing it: Half of July opportunities had no source, Search Console clicks fell 37.3%, and GA4 sessions fell 48.1%.
Expected outcome →More complete attribution and a grounded explanation of the traffic change without prematurely labelling it seasonal.
Supporting links
Campaign resources.
Enso Dental · July 2026
Submitted campaign
Awaiting client approval
Enso Dental Campaign Plan
The proposed campaign was submitted to the client for review and has not yet been approved. Its direction is based on the campaign focus captured in the meeting notes.
Proposed focus: General dentistry—new-patient check-ups, cleans, preventive appointments and everyday care.
