19 new patients joined Enso Dental.
This clinic-provided result is the clearest business outcome for July.
Google Business Profile generated 62 calls.
Local discovery remained an important route from search visibility to direct patient action.
Strengthen enquiry visibility.
Connecting website, phone and CRM activity will provide a clearer view of each prospective patient's journey from first contact to appointment.
Local search produced high-intent actions.
The profile recorded 745 views, 70 website visits and 62 calls, showing that patients were actively using Google to evaluate and contact the practice.
Meta delivered broader reach more efficiently.
Impressions increased 8.49% to 64.75K while CPM decreased 12.19% to A$9.04, despite 4.02% less spend.
Search activity generated 48 website visits from 825 impressions.
A 5.82% click-through rate brought active searchers to the website. The next focus is strengthening the pathway from search interest to confirmed patient enquiries.
Four July opportunities are ready for follow-up.
Two webchat and two phone enquiries remain open, creating a clear opportunity to support each prospective patient towards their next step.
July welcomed 19 new patients, supported by measurable activity across search, social, website and local discovery.
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4
Visible CRM opportunities
○
474
Website sessions · down 51.58%
2
Answered first-time calls
Call reporting — shown separately: July recorded two inbound, answered first-time calls lasting 38 seconds and 21 seconds. Call activity is presented separately from Google Ads performance for clear, consistent reporting.
Paid search generated 48 clicks from 825 impressions.
Spend was A$2,165.86, with a 5.82% click-through rate and A$45.12 average CPC. The next focus is improving the journey from high-intent search activity to confirmed patient enquiries.
Website sessions fell to 474.
Sessions were 51.58% lower than the previous 31-day period. Direct traffic remained the largest visible source at 187 sessions, making traffic recovery and clearer conversion pathways the next priorities.
Local visibility generated 62 calls and 70 website visits.
The supplied profile view recorded 745 total views: 576 from Search and 169 from Maps. Nearby patients were actively using the listing to take a direct next step.
64.75K impressions from A$310.80.
Impressions increased 8.49% while CPM decreased 12.19% to A$9.04. Average CPC rose 9.02% to A$3.58, so the next priority is turning efficient reach into more measurable enquiries.
Nineteen new patients made July a meaningful month for Enso Dental.
This clinic-provided result is the strongest confirmed business outcome in the July report.
Meta reached more prospective patients with greater media efficiency.
Impressions increased 8.49% while spend decreased 4.02% and CPM improved by 12.19%.
Google Business Profile produced the strongest visible patient action.
Local discovery generated 62 calls and 70 website visits from 745 profile views.
Turn four open enquiries into clear next steps.
Two webchat and two phone opportunities remain open, giving the clinic a focused group of prospective patients to support.
Website traffic was softer than the previous reporting period.
Protecting discovery and strengthening enquiry pathways will help the clinic create more value from each visit.
Strong local intent and growing awareness create a clear path forward.
The priority is to connect that demand with consistent follow-up and an easier journey from interest to appointment.
Four unique Meta videos support six live message variations. Select any preview to watch it directly.
Meta Reel
Does Enso Dental See Kids Too?
Live since March 16, 2026
Destination: ensodental.com.au
View videoMeta Reel
How Often Should You Actually See the Dentist?
Live since March 16, 2026
Destination: ensodental.com.au
View videoMeta Reel
Affordable Dental Care
Live since May 29, 2026
Destination: ensodental.com.au
View videoMeta Reel
A Dentist Who Listens
Live since May 30–31, 2026
Destination: ensodental.com.au
View video
The patient-offer page turns campaign interest into a focused next step, combining reassuring practice information with prominent calling and appointment actions.
Patient Journey
Healthy Teeth Patient Offer
This page presents Enso Dental's approachable care experience and gives prospective patients a direct route to call or request an appointment.
01Discover
02Build confidence
03Book or call
Four focused priorities will turn July's strongest signals into a more connected patient journey—from first discovery through to a confident next step.
1
Immediate Priority
Move every open enquiry towards a confident next step.
Action: Review the two webchat and two phone enquiries, then provide timely and reassuring follow-up.
Why it matters: These four open opportunities represent the clearest immediate path from existing interest to a confirmed appointment.
Expected ImpactMore prospective patients supported from first contact towards booking.
2
Paid Search
Create a clearer path from search click to patient enquiry.
Action: Review the journey from Google Ads through the website and into CRM follow-up.
Why it matters: Connecting these touchpoints will show which high-intent search activity is creating the strongest patient response.
Expected ImpactClearer enquiry visibility and more confident paid-search decisions.
3
Meta Growth
Turn expanding awareness into measurable patient action.
Action: Pair the live education-led reels with stronger calls to action and a direct route to the patient-offer page.
Why it matters: Meta reached 64.75K impressions—up 8.49%—creating a larger audience ready to be guided towards an enquiry.
Expected ImpactMore patient enquiries from the awareness already being generated.
4
Local Discovery
Protect the channel creating the strongest visible patient intent.
Action: Maintain Google Business Profile accuracy and keep website and calling pathways simple.
Why it matters: The profile generated 745 views, 70 website visits and 62 calls—the clearest source of high-intent local action.
Expected ImpactSteadier local discovery and an easier journey from search to contact.
The latest meeting actions are organised below into the decisions needed now and the delivery milestones that follow.
Awaiting Client Approval
Updated campaign strategy
Approval or feedback will unlock the general-dentistry video scripts and keep the upcoming content schedule moving.
Review campaign plan →Confirmed Progress
Call-tracking regulatory bundle approved.Shoutout Digital can now progress reinstating the call-tracking number across the Google Ads landing pages.
Confirmations requested
Review the updated campaign plan and provide approval or feedback.
Confirm the preferred date for the video shoot with James.
Complete the AI content preferences survey to guide future social and advertising content.
Delivery roadmap
Fri 8 Aug
Call tracking and shoot availability.Shoutout: Reinstate the call-tracking number on Google Ads landing pages. Dr Ryan: Confirm travel dates and a workable video-shoot window.
Fri 15 Aug
Patient numbers and script preparation.Dr Ryan: Send new-patient numbers for the previous three months. Shoutout: Prepare the general-dentistry video scripts once the campaign is approved.
Within 2 days
Video shoot booking finalised.Shoutout: Book James and clear the schedule within two days of receiving the confirmed date.
Fri 29 Aug
Scripts shared ahead of Dr Preeti's start date.Dr Ryan: Share the approved scripts with Dr Preeti.
Monthly, from Aug
Short-form mobile video recording begins.Dr Ryan: Record one to two one-minute mobile videos each month.
At the shoot
Team and profile photography captured.Shoutout: Capture team photographs and updated profile images during the video shoot.
Starts Sep
Phased website migration begins.Shoutout: Begin the planned WordPress-to-HTML site migration.
W/C 7 Sep
Performance and call-tracking review.Ani: Complete the performance review using the call-tracking baseline.
Through end Oct
Meta creative library scales from 12 to more than 50 active ads.Shoutout: Continue expanding the creative library to support broader testing and sustained reach.
