End of Month Report · July 2026

Enso Dental
July Results

July maintained strong local awareness and Google Business Profile activity, but fewer website sessions and limited recorded paid-search conversion show that the next priority is turning existing demand into more qualified patient enquiries.

Prepared by Shoutout Digital
4
New Leads
474
Website Sessions
745
GBP Views
64,750
Meta Impressions
General Dentistry Campaign
August Priority
This Month at a Glance
+New Leads4
○Website Sessions474
☎GBP Calls62
↗GBP Website Visits70
✓Google Ads Conversions1
01

Executive summary

What happened this month.

✓Biggest WinLocal intent
Google Business Profile generated 132 direct actions.
The profile recorded 62 calls and 70 website visits from 745 views, showing that local discovery continued to create meaningful patient intent.
↗Strongest AreaMeta
Meta expanded awareness to 64.75K impressions.
Impressions increased 8.49% while spend fell 4.02% and CPM fell 12.19%, extending local visibility more efficiently.
!Main OpportunityConversion
Convert more of the existing visibility into enquiries.
Website sessions fell 51.58% and Google Ads recorded one conversion from 48 clicks, making enquiry conversion the primary August focus.
02

What we learned this month

The findings behind the numbers.

★Best Referral BaseWebsite
Organic and direct traffic supplied most website sessions.
Organic accounted for 185 sessions and direct/none for 187—372 of 474 sessions combined—showing the importance of brand and search visibility.
▶Winning CreativeReach
Educational family-dentistry videos achieved the widest reach.
“Does Enso Dental See Kids Too” reached 14,734 people, while “How Often Should You Actually See the Dentist” reached 14,110.
↗Best Click SignalClear aligners
A clear-plan aligner message produced the most efficient meaningful click volume.
“A straighter smile starts with a clear plan” generated 33 clicks at A$1.81 CPC and 0.94% CTR—the strongest scaled click result in the supplied campaign export.
!Risk To WatchPaid search
Google Ads conversion efficiency needs attention.
A$2,165.86 produced 48 clicks and one recorded conversion. The Location – North Perth ad group generated that conversion; Emergency and Near Me produced none.
03

Creative live as of July

Existing messages supporting awareness and consideration.

Does Enso Dental See Kids Too video thumbnail
LIVELive since March 16, 2026Destination: ensodental.com.au
Meta Reel
Does Enso Dental See Kids Too?
The highest-reach supplied campaign, designed to answer a common family question and broaden Enso Dental's relevance to parents.
View video →
How Often Should You Actually See the Dentist video thumbnail
LIVELive since March 16, 2026Destination: ensodental.com.au
Meta Reel
How Often Should You Actually See the Dentist?
A preventative-care prompt that keeps Enso Dental useful and familiar before a patient is ready to book.
View video →
Yes You Can Afford Quality Dental Care video thumbnail
LIVELive since May 29, 2026Destination: ensodental.com.au
Meta Reel
Yes, You Can Afford Quality Dental Care
Addresses cost hesitation while reinforcing access to quality care.
View video →
Dental care is not always easy to prioritise video thumbnail
LIVELive since May 29, 2026Destination: ensodental.com.au
Meta Reel
Dental Care Isn’t Always Easy to Prioritise
Acknowledges the practical barriers patients face and positions accessible dental care as a manageable next step.
View video →
A healthcare provider who listens video thumbnail
LIVELive since May 30, 2026Destination: ensodental.com.au
Meta Reel
You Know That Feeling When a Healthcare Provider Actually Listens?
Builds emotional trust by centring the experience of being heard and understood during care.
View video →
Finally a Dentist Who Listens video thumbnail
LIVELive since May 31, 2026Destination: ensodental.com.au
Meta Reel
Finally, a Dentist Who Listens
Builds trust around empathy and attentive care—a useful differentiator for anxious or hesitant patients.
View video →
04

Results

The clearest business outcomes.

July generated four new leads: two webchat opportunities and two incoming-call records. All four remained open in the supplied pipeline export, with no booked, won or attended outcomes recorded.

+
4
New leads, down 50%
☎
2
Incoming calls, down 60%
○
474
Website sessions, down 51.58%
↗
745
Google Business Profile views
✓
1
Google Ads recorded conversion
05

Channel performance

What worked, why it mattered, and what comes next.

⌕Google AdsOptimise
Search demand was present, but recorded conversion was limited.
825 impressions and 48 clicks produced a 5.82% CTR, but only one conversion at A$2,165.86. Next: prioritise the converting North Perth location theme and review weaker terms and tracking.
↗Meta AdsAwareness
More impressions were delivered at a lower media cost.
A$310.80 generated 64.75K impressions. Falling CPM indicates improved reach efficiency; educational and clear-aligner messages provide the clearest creative signals.
✓SEO / WebsiteProtect
Organic and direct remained the website's strongest foundations.
Organic and direct/none contributed 372 sessions. However, total sessions fell sharply, so protecting search visibility and checking the late-month traffic dip are important.
★GBPHigh intent
Local discovery translated into calls and website visits.
GBP recorded 576 Search views, 169 Maps views, 62 calls and 70 website visits. No bookings or conversations were recorded in the supplied dashboard.
06

Wins & opportunities

The executive read on July.

★Biggest Win
132 GBP actions from local discovery.
Calls and website visits show practical intent beyond profile visibility alone.
↗Strongest Growth Area
Meta impression efficiency improved.
Impressions rose 8.49% while spend and CPM declined.
★Best Channel
GBP showed the clearest high-intent activity.
It produced 62 calls and 70 website visits from local search and Maps exposure.
◎Biggest Opportunity
Improve enquiry conversion and follow-up.
All four supplied opportunities remained at New Lead, with no later pipeline result recorded.
!Area To Watch
Paid-search cost per conversion.
One conversion at A$2,165.86 requires budget, targeting and tracking review.
iStrategic Insight
Helpful education earns attention.
Family dentistry drove the widest reach, while clear-plan aligner messaging produced the strongest scaled click efficiency.
07

Next Month Action Plan

What we are doing next, and why.

1
Audit the patient enquiry journey.
What we are doing: Review the website chat, call, landing-page and tracking pathways to identify friction or gaps in how enquiries are captured and measured.
Why we are doing it: July recorded four leads alongside 474 website sessions and 132 Google Business Profile actions, making the digital enquiry pathway an important area to assess.
Expected outcome →Clear, agency-deliverable improvements that help capture more enquiries and measure campaign response more reliably.
2
Tighten Google Ads around proven intent.
What we are doing: Review search terms, prioritise the converting North Perth location theme, assess Emergency and Near Me spend, and validate conversion tracking.
Why we are doing it: Google Ads produced only one recorded conversion from A$2,165.86 spend.
Expected outcome →Less wasted spend and clearer evidence of which searches generate patient enquiries.
3
Prepare the general dentistry campaign for approval.
What we are doing: Refine the submitted campaign around new-patient check-ups, cleans, preventive appointments and everyday care, based on the focus captured in the meeting notes.
Why we are doing it: This gives the campaign a clear local patient pathway into a general dental appointment while keeping execution subject to client approval.
Expected outcome →A client-ready campaign that can move into launch preparation once approval is received.
4
Investigate the website traffic decline.
What we are doing: Review analytics continuity, channel traffic and the late-July drop while protecting organic and direct visibility.
Why we are doing it: Sessions fell 51.58%, with several near-zero days late in the month.
Expected outcome →Confirm whether the decline reflects demand, tracking or site availability and restore dependable traffic measurement.

Supporting links

Campaign resources.

Enso Dental · July 2026

Submitted campaign
Awaiting client approval

Enso Dental Campaign Plan

The proposed campaign was submitted to the client for review and has not yet been approved. Its direction is based on the campaign focus captured in the meeting notes.

Proposed focus: General dentistry—new-patient check-ups, cleans, preventive appointments and everyday care.
Open submitted campaign →
Conversion journey

Patient Offer Landing Page

View the focused landing experience designed to turn campaign interest into a clear patient enquiry.

Open patient offer →

Shoutout Digital · Monthly Performance Report · Enso Dental · July 2026

Confidential · Prepared for client use only · Questions? Contact your Account Manager.

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